| Description |
ix, 179 p. |
| Series |
Cornell hospitality management best practices
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Hospitality industry -- Marketing.
|
|
Branding (Marketing)
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9780801478192 (pbk. : alk. paper) |
|
9780801452031 (cloth) |
|
9780801465703 (electronic bk.) |
|
