| Description |
viii, 248 p. : ill. (some col.) ; 28 cm. |
| Note |
Includes index. |
| Contents |
The visual merchandising concept in a contemporary environment -- Planning and developing visual presentations -- Facilities design: exteriors, window structures, interiors, and fixturing -- Mannequins and other human forms -- Materials, props, and tools of the trade -- Principles of design -- Color : fundamental concepts and applications -- Lighting : dramatizing the selling floor and display areas -- Themes and settings for windows and interiors -- Signage and graphics -- Point of purchase display -- Execution of a visual presentation. |
| Subject |
Display of merchandise.
|
| Added Author |
Diamond, Ellen.
|
| ISBN |
0137417942 (pbk.) |
|
