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Title
The convergence of interactive marketing and personal selling and sales management / guest editors, Dr. Shannon Cummins, Dr. James W. Peltier and Dr. Andrea Dixon.
Publication Info.
[Bradford, West Yorkshire] : Emerald, 2016.
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Available to Pittsburg State University patrons only.
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OPAC Message
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Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (85 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Journal of research in interactive marketing, 2040-7122 ; volume 10, number 1, 2016
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF title page (ebrary, viewed February 20, 2017).
Subject
Interactive marketing.
Sales management.
Genre/Form
Electronic books.
Added Author
Cummins, Shannon, editor.
Peltier, James W., editor.
Dixon, Andrea, editor.
ISBN
9781786353238
9781786353245 (e-book)
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