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| Title |
Principles and practice of social marketing [electronic resource] : an international perspective / Rob Donovan, Nadine Henley. |
|
| Imprint |
Cambridge ; New York : Cambridge University Press, 2010. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Edition |
[International ed.]. |
| Description |
xix, 504 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Social marketing.
|
|
Marketing.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Henley, Nadine.
|
|
ProQuest (Firm)
|
| ISBN |
9780521194501 |
|
9780521167376 |
|
