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Author Dorsey, Margaret E. (Margaret Ellen), 1973-

Title Pachangas [electronic resource] : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.

Imprint Austin : University of Texas Press, c2006.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 1st ed.
Description x, 235 p. : ill.
Bibliography Includes bibliographical references (p. [207]-222) and index.
Contents Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Campaign funds -- Texas.
Business and politics -- Texas, South.
Corporate sponsorship -- Texas, South.
Festivals -- Texas, South.
Texas, South -- Social life and customs.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 0292706901 (cl. : alk. paper)
0292709617 (pbk. : alk. paper)

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