| Edition |
1st ed. |
| Description |
x, 235 p. : ill. |
| Bibliography |
Includes bibliographical references (p. [207]-222) and index. |
| Contents |
Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Campaign funds -- Texas.
|
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Business and politics -- Texas, South.
|
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Corporate sponsorship -- Texas, South.
|
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Festivals -- Texas, South.
|
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Texas, South -- Social life and customs.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
0292706901 (cl. : alk. paper) |
|
0292709617 (pbk. : alk. paper) |
|
