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Author
Douglas, Gordon.
Title
Systematic new product development / Gordon Douglas, Philip Kemp, and Jeremy Cook.
Imprint
New York : Wiley, 1978.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.575 D745s
---
Available
Description
vii, 173 p., [5] leaves of plates : ill. ; 23 cm.
Note
"A Halsted Press book."
Includes index.
Subject
New products.
Marketing.
Diversification in industry.
Added Author
Kemp, Philip
Cook, Jeremy
ISBN
0470263288
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