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Author
Drozdenko, Ronald G.
Title
Optimal database marketing [electronic resource] : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.
Imprint
Thousand Oaks, Calif. : Sage Pub., c2002.
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Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xxii, 398 p. : ill.
Bibliography
Includes bibliographical references (p. 383-385) and indexes.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Database marketing.
Electronic commerce.
Genre/Form
Electronic books.
Added Author
Drake, Perry D.
ProQuest (Firm)
ISBN
0761923578 (acid-free paper)
9780761923572
9781452264042
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