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Author Dubroff, Henry.

Title Battling big box : how nimble niche companies can outmaneuver giant competitors / by Henry Dubroff and Susan J. Marks.

Imprint Franklin Lakes, NJ : Career Press, c2009.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.022 D854b 2009    ---  Available
Description 256 p. ; 22 cm.
Bibliography Includes bibliographical references and index.
Contents What others say -- The battle lines are drawn -- The power of small -- Moments of truth: can you cut it? -- The plan of attack -- Empowering your employees -- Building and maintaining your brand -- Your customers and effective sales -- Get a grip on cash: financial management -- Relentless innovation and vision -- Putting it all together -- Addendum A: Where to go for more information -- Addendum B: Sample business plan.
Subject Small business -- Management.
Market segmentation -- Management.
New business enterprises -- Management.
Added Author Marks, Susan J.
Added Title How nimble niche companies can outmaneuver giant competitors
ISBN 9781601630285 (pbk.)
160163028X (pbk.)
Standard No. QBX a 08041376
AU@ 000043471082

Available items only