Description |
xiii, 105 p. ; 23 cm. |
Series |
ASHE higher education report, 1551-6970 ; v. 31, no. 3 |
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ASHE higher education report ; v. 31, no. 3. 1551-6970
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Bibliography |
Includes bibliographical references (p. 79-96) and indexes. |
Contents |
Identification, equity, and culture -- Using culture to strengthen institutional identification -- Using culture to build brand equity -- Understanding institutional culture -- Institutional culture in substance and form -- Using institutional culture to strengthen institutional identification and build brand equity. |
Subject |
Education, Higher -- Research.
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Education, higher -- United States -- Research. |
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Organisational effectiveness.
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Organizational effectiveness. |
Added Author |
Dubrow, Greg.
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|
Hartley, Matthew, 1964-.
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Note |
Strengthening identification and building brand equity in higher education |
ISBN |
0787981249 (pbk.) |
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9780787981242 (pbk.) |
ISSN |
1551-6970 1551-6970 |
Standard No. |
AU@ 000028524101 |
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