| Description |
xiii, 105 p. ; 23 cm. |
| Series |
ASHE higher education report, 1551-6970 ; v. 31, no. 3 |
|
ASHE higher education report ; v. 31, no. 3. 1551-6970
|
| Bibliography |
Includes bibliographical references (p. 79-96) and indexes. |
| Contents |
Identification, equity, and culture -- Using culture to strengthen institutional identification -- Using culture to build brand equity -- Understanding institutional culture -- Institutional culture in substance and form -- Using institutional culture to strengthen institutional identification and build brand equity. |
| Subject |
Education, Higher -- Research.
|
|
Education, higher -- United States -- Research. |
|
Organisational effectiveness.
|
|
Organizational effectiveness. |
| Added Author |
Dubrow, Greg.
|
|
Hartley, Matthew, 1964-.
|
| Note |
Strengthening identification and building brand equity in higher education |
| ISBN |
0787981249 (pbk.) |
|
9780787981242 (pbk.) |
| ISSN |
1551-6970 1551-6970 |
| Standard No. |
AU@ 000028524101 |
|
