| Description |
x, 267 p. ; 28 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
pt. 1. Choosing your franchise -- ch. 1. Franchising: yesterday, today, and tomorrow / Robert L. Purvin -- ch. 2. Do you have what it takes to be a francisee? / Joseph Lamble -- ch. 3. How do you find the right franchise? / Howard Bassuk -- ch. 4. What are the costs of being a franchisee? / Kevin R. Yeanoplos -- ch. 5. Is there demand for your franchise and its products? / Cheryl Babcock -- ch. 6. Choosing a location / Harris Chernow, Keith J. Kanouse, and Richard Rosen -- ch. 7. Looking for Mr. Good Buy: a personal history of franchise selection / Charlene Gross -- pt. 2. Acquiring your franchise -- ch. 8. Understanding the franchise documents / L. Seth Stadfeld and Keith J. Kanouse -- ch. 9. Negotiating the franchise documents / Harris Chernow, L. Seth Stadfeld, and Keith J. Kanouse -- ch. 10. Negotiating a lease / Harris Chernow, Keith J. Kanouse, and Richard Rosen -- ch. 11. Selecting the best entity to own and operate your franchise business / Keith J. Kanouse -- ch. 12. Where the money is and how to get it / Ann Dugan -- ch. 13. Franchise business plan / Ann Dugan -- pt. 3. Managing your franchise -- ch. 15. Finding and developing good employees / Thomas Crimans -- ch. 16. Finding and developing customers / Cheryl Babcock -- ch. 17. Handling taxes, banks, insurance, and recordkeeping / Janice Dwyer and Ronald L. Noll -- ch. 18. Building a profitable relationship with your franchisor / Lance Winslow. |
| Subject |
Franchises (Retail trade) -- Handbooks, manuals, etc.
|
| Added Author |
Dugan, Ann.
|
|
Association of Small Business Development Centers.
|
| ISBN |
1574100971 (pbk.) |
|
