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Title |
Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. |
|
Imprint |
Chichester : John Wiley & Sons, Ltd., 2012. |
|
Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
Edition |
Rev. 4th ed. |
Description |
xxi, 490 p. : ill. |
Bibliography |
Includes bibliographical references and index. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Market segmentation.
|
Genre/Form |
Electronic books.
|
Added Author |
Dunbar, Ian.
|
|
ProQuest (Firm)
|
ISBN |
9781118432679 (pbk.) |
|
9781118432747 (electronic bk.) |
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