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Print Material
Author Dunn, S. Watson (Samuel Watson), 1918-1997.

Title Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban.

Imprint [Hinsdale, Ill.] : Dryden Press, c1978.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.1 D922a 1978    ---  Available
Edition 4th ed.
Description xix, 741 p. : ill. ; 27 cm.
Series The Dryden Press series in marketing
Bibliography Includes bibliographies and index.
Subject Advertising.
Added Author Barban, Arnold M.
ISBN 0030143411

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