| Description |
100 p. ; 23 cm. |
| Series |
New directions for institutional research, 0271-0579 ; no. 51 |
|
Jossey-Bass higher education series |
|
New directions for institutional research ; no. 51. 0271-0579
|
|
Jossey-Bass higher education series.
|
| Bibliography |
Includes bibliographies and index. |
| Contents |
Setting targets for a successful capital campaign / Richard L. Bennett, John C. Hays -- Microeconomic perspectives applied to development planning and management / G. Jeffry Paton -- Comparative studies of fund-raising performance / John A. Dunn, Jr., Dawn Geronimo Terkla, Audrey Adam -- Measuring and expanding sources of private funding / Bruce A. Loessin, Margaret A. Duronio, Georgina L. Borton -- Understanding and predicting alumni giving behavior / Michael S. Connolly, Rene Blanchette -- Bringing it all together / John A. Dunn, Jr. |
| Form |
Also issued online |
| Subject |
Educational fund raising.
|
|
Fund raising.
|
|
Universities and colleges -- Finance.
|
| Added Author |
Dunn, John A.
|
| Other Form: |
Online version: Enhancing the management of fund raising. San Francisco : Jossey-Bass, 1986 (OCoLC)558748091 |
| ISBN |
1555429866 |
|
9781555429867 |
|
