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Author
Plume, Cherniece J., author.
Title
Social media in the marketing context : a state of the art analysis and future directions / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade.
Publication Info.
Amsterdam, Netherlands : Chandos Publishing, 2017.
2017
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (184 pages).
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Chandos Social Media Series
Chandos social media series.
Bibliography
Includes bibliographical references at the end of each chapters and index.
Note
Description based on print version record.
Subject
Social media.
Marketing.
Genre/Form
Electronic books.
Added Author
Dwivedi, Yogesh Kumar, author.
Slade, Emma L., author.
Other Form:
Print version: Plume, Cherniece J. Social media in the marketing context : a state of the art analysis and future directions. Amsterdam, Netherlands : Chandos Publishing, c2017 xix, 162 pages Chandos social media series. 9780081017548 2016942437
ISBN
9780081017548
9780081017579 (e-book)
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