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Title
Involving customers in new service development [electronic resource] / editors, Bo Edvardsson ... [et al.].
Imprint
London : Imperial College Press ; Hackensack, NJ ; London : Distributed by World Scientific Publishing Co., c2006.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
viii, 323 p. : ill.
Series
Series on technology management ; v. 11
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
New products -- Management.
Customer relations.
Service industries -- Management.
Creative ability in business.
Genre/Form
Electronic books.
Added Author
Edvardsson, Bo, 1952-
ProQuest (Firm)
ISBN
1860946690
9781860946691
9781860948893
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