Description |
187 p. : ill. |
Contents |
Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Performing arts -- Management.
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Genre/Form |
Electronic books.
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Added Author |
Egan, Brett E.
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|
ProQuest (Firm)
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ISBN |
9781611684001 (cloth : alk. paper) |
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9781611684780 (electronic bk.) |
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