| Description |
187 p. : ill. |
| Contents |
Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Performing arts -- Management.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Egan, Brett E.
|
|
ProQuest (Firm)
|
| ISBN |
9781611684001 (cloth : alk. paper) |
|
9781611684780 (electronic bk.) |
|
