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Title
Behavioral pricing [electronic resource] / Guest editors Hooman Estelani and Sarah Maxwell.
Imprint
Bradford, England : Emerald Group Publishing, c2004.
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Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
76 p.
Series
Journal of Product & Brand Management. No. 6 ; Vol. 13
Journal of Product & Brand Management. No. 6 ; v. 13.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
New products -- Marketing.
Pricing.
Genre/Form
Electronic books.
Added Author
Estelani, Hooman.
Maxwell, Sarah, 1938-
ProQuest (Firm)
ISBN
1845440250
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