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Electronic Book

Title Journal of product and brand management. Volume 16, Number 7, Behavioral pricing [electronic resource] / guest editors: Hooman Estalami and Sarah Maxwell.

Imprint Bradford : Emerald Insight, c2007.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 73 p.
Series Journal of product and brand management ; 16, no. 7
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Consumer behavior.
Pricing -- Psychological aspects.
Genre/Form Electronic books.
Added Author Estalami, Hooman.
Maxwell, Sarah, 1938-
ProQuest (Firm)
ISBN 9781846637186
9781846637193

 
    
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