| Description |
xvi, 179 p. : ill. |
| Series |
The entrepreneur's guide, 1939-2478 |
|
Entrepreneur's guide (Westport, Conn.)
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Marketing -- Management.
|
|
Marketing -- Decision making.
|
|
Small business marketing.
|
|
Sales management.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9780313350481 (alk. paper) |
|
0313350485 (alk. paper) |
|
