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Title |
Marketing : principles and strategy / J. Barry Mason, Hazel F. Ezell. |
|
Imprint |
Plano, Tex. : Business Publications, 1987. |
|
Description |
xvii, 810 p. : ill. ; 25 cm. |
Bibliography |
Includes bibliographies and indexes. |
Subject |
Marketing.
|
Added Author |
Ezell, Hazel F.
|
ISBN |
0256029393 |
|