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Author Farney, Tabatha.

Title Web analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale.

Publication Info. Chicago : ALA TechSource, 2013.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (236 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Series LITA guide
LITA guides.
Bibliography Includes bibliographical references and index.
Contents Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
Note Description based on print version record.
Subject Library statistics.
Library Web sites -- Management.
Library Web sites -- Statistical methods.
Web usage mining.
Genre/Form Electronic books.
Added Author McHale, Nina.
Library and Information Technology Association (U.S.)
Other Form: Print version: Farney, Tabatha. Web analytics strategies for information professionals. Chicago : ALA TechSource, 2013. x, 224 pages : illustrations ; 23 cm. LITA guides 9781555708979 (DLC) 2012044515
ISBN 9781555709549 (e-book)

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