Includes bibliographical references pages (207-210) and index.
Contents
1. Cultural anthropology and international business -- 2. Culture and international business : a conceptual approach -- 3. Communicating across cultures : language -- 4. Communicating across cultures : the nonverbal dimension -- 5. Contrasting cultural values -- 6. Negotiating across cultures -- 7. Coping with culture shock -- 8. Developing global managers.
Summary
Dealing with issues connected with the anthropology of business, international business, applied anthropology, international marketing, and international management, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business.
