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Print Material

Author

Fincanon, Jason.

Title Flash advertising : flash platform development of microsites, advergames, and branded applications / Jason Fincanon.

Imprint

Amsterdam ; Boston : Focal Press, c2010.

Copies

Location	Call No.	OPAC Message	Status
Axe 3rd Floor Stacks	006.696 F491f 2010	---	Available

Description	xvii, 269 p. : ill. (chiefly col.) ; 25 cm.
Note	Includes index.
Contents	Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies.
Bibliography	Includes bibliographical references and index.
Subject	Computer animation.
	Flash (Computer file)
	Web sites -- Design.
	Internet advertising.
ISBN	9780240813455
	0240813456