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Author Kanter, Beth, 1957-

Title The networked nonprofit [electronic resource] : connecting with social media to drive change / Beth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg.

Imprint San Francisco : Jossey-Bass, c2010.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 1st ed.
Description xix, 201 p. : ill.
Bibliography Includes bibliographical references and index.
Contents Introducing networked nonprofits -- Nonprofit challenges and trends -- Understanding social networks -- Creating a social culture -- Listening, engaging, and building relationships -- Building trust through transparency -- Making nonprofit organizations simpler -- Working with crowds -- Learning loops -- From friending to funding -- Governing through networks.
Summary "This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"-- Provided by publisher.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Nonprofit organizations.
Social networks.
Genre/Form Electronic books.
Added Author Fine, Allison H., 1964-
ProQuest (Firm)
ISBN 9780470547977 (pbk.)
0470547979 (pbk.)

 
    
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