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Author
Dillon, William R.
Title
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Imprint
Burr Ridge, Ill. : Irwin, c1994.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.83 D587m
1994
---
Available
Edition
3rd ed.
Description
xxii, 760 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing research.
Added Author
Madden, Thomas J.
Firtle, Neil H.
ISBN
0256105170
0256108293 (international ed.)
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