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Author Fletcher, Winston.

Title Powers of persuasion [electronic resource] : the inside story of British advertising : 1951-2000 / Winston Fletcher.

Imprint Oxford ; New York : Oxford University Press, 2008.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 288 p., [16] p. of plates : col. ill.
Bibliography Includes bibliographical references (p. [256]-265) and index.
Contents 1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Advertising -- Great Britain -- History -- 20th century.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780199228010
0199228019

 
    
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