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| Title |
Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers. |
|
| Imprint |
Dallas, Tex. : Brown Books, c2006. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Description |
x, 214 p. : ill. . |
| Bibliography |
Includes bibliographical references and index. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Advertising.
|
|
Advertising campaigns.
|
|
Marketing.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
1933285222 (pbk. : alk. paper) |
|
