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Author
Ford, Kevin.
Title
Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.
Imprint
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
viii, 158 p. : ill.
Note
Includes index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Brand name products -- Management.
Marketing research.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
0470012838
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