| Description |
xiii, 242 p. : ill. ; 23 cm. |
| Note |
Includes index. |
|
"The best advice from idea to payoff"--Cover. |
| Contents |
Eureka! turn an invention into a venture -- First define the market, then design the product -- Prototyping, manufacturing & distributing : a crash course -- Protect your invention (with as few lawyers as possible) -- Make your mark : branding, pitching & selling -- Doing the math : licensing vs. manufacturing -- Money matters : finding the funds to bring a new product to market -- Protecting & defending your invention in a global marketplace. |
| Source |
NBK 12/9 PPL |
| Subject |
Inventors -- Handbooks, manuals, etc.
|
|
Inventions -- Marketing -- Handbooks, manuals, etc.
|
| Added Author |
Welytok, Jill Gilbert.
|
| ISBN |
9780761149477 (pbk.) |
|
0761149473 (pbk.) |
|
