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Author
Kotler, Philip.
Title
Strategic marketing for educational institutions / Philip Kotler, Karen F.A. Fox.
Imprint
Englewood Cliffs, N.J. : Prentice-Hall, c1985.
Copies
Location
Call No.
OPAC Message
Status
Axe 3rd Floor Stacks
371.207 K848s
---
Available
Description
xv, 396 p. : ill. ; 24 cm.
Bibliography
Includes bibliographies and index.
Subject
Education -- Marketing.
Public relations -- Schools.
Educational fund raising.
Educational planning.
Added Author
Fox, Karen F. A., 1944-
ISBN
0138514038
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