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Author Frank, Steven J.

Title Intellectual property for managers and investors : a guide to evaluating, protecting and exploiting IP / Steven J. Frank.

Imprint Cambridge : Cambridge University Press, 2006.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xii, 170 pages) : illustrations, portrait
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Includes index.
Bibliography Includes bibliographical references and index.
Note Print version record.
Contents Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; Acknowledgments; 1 Sketching the IP landscape; 2 Making the strategic choice; 3 Building an IP strategy; 4 Implementation; 5 Surviving IP disputes; 6 Giving diligence its due; 7 Licensing and related transactions; Index.
Summary Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
Subject Intellectual property.
Industrial property.
LAW -- Business & Financial.
LAW -- Intellectual Property -- General.
Industrial property. (OCoLC)fst00971584
Intellectual property. (OCoLC)fst00975774
Genre/Form Electronic books.
Electronic books.
Other Form: Print version: Frank, Steven J. Intellectual property for managers and investors. Cambridge : Cambridge University Press, 2006 0521851068 (OCoLC)61702424
ISBN 0511140673 (electronic bk.)
9780511140679 (electronic bk.)
0511138156 (electronic bk. ; Adobe Reader)
9780511138157 (electronic bk. ; Adobe Reader)
051113990X (electronic bk. ; Adobe Reader)
9780511139901 (electronic bk. ; Adobe Reader)
0511139497
9780511139499
9786610431601
6610431604
9780521851060
0521851068
Standard No. AU@ 000042830867
AU@ 000048760376
AU@ 000053219765
DEBSZ 396078443
DEBSZ 430318502

 
    
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