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Author
Frank, Ronald Edward, 1933-
Title
Quantitative techniques in marketing analysis: text and readings [by] Ronald E. Frank, Alfred A. Kuehn [and] William F. Massy.
Imprint
Homewood, Ill., R. D. Irwin, 1962.
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Axe 2nd Floor Stacks
658.83 F8517q
---
Available
Description
556 p. illus. 24 cm.
Series
Irwin series in quantitative analysis for business
Bibliography
Includes bibliography.
Subject
Marketing research.
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