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Author
Schultz, Mike, 1974-
Title
Professional services marketing [electronic resource] : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr, and Lee W. Frederiksen.
Imprint
Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
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Available to Pittsburg State University patrons only.
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Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
2nd ed.
Description
xv, 352 p. : ill.
Note
Includes index.
Contents
pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Service industries -- Marketing.
Branding (Marketing)
Marketing.
Genre/Form
Electronic books.
Added Author
Doerr, John E.
Frederiksen, Lee W.
ProQuest (Firm)
ISBN
9781118604342 (cloth)
9781118688458 (electronic bk.)
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