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Author Freed, Larry.

Title Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / Larry Freed.

Publication Info. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (290 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Note Includes index.
Description based on print version record.
Subject Consumer satisfaction.
Marketing research -- Statistical methods.
Word-of-mouth advertising.
Internet marketing.
Genre/Form Electronic books.
Other Form: Print version: Freed, Larry. Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] v, 282 pages 9781118779484 (DLC) 2013025416
ISBN 9781118779484 (cloth)
9781118779507 (e-book)

 
    
Available items only