Edition |
3rd ed. |
Description |
viii, 311 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references (p. 303-306) and index. |
Contents |
Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes -- determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary -- the proposal development process. |
Subject |
Proposal writing in business.
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Business report writing.
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Added Author |
Freed, Shervin.
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|
Romano, Joseph D.
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ISBN |
9780071742320 (alk. paper) |
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0071742328 (alk. paper) |
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