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Author
Freed, Larry.
Title
Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / Larry Freed.
Publication Info.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
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Description
1 online resource (290 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
Description based on print version record.
Subject
Consumer satisfaction.
Marketing research -- Statistical methods.
Word-of-mouth advertising.
Internet marketing.
Genre/Form
Electronic books.
Other Form:
Print version: Freed, Larry. Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] v, 282 pages 9781118779484 (DLC) 2013025416
ISBN
9781118779484 (cloth)
9781118779507 (electronic bk.)
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