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Author Freed, Richard C., 1946-

Title Writing winning business proposals / Richard C. Freed, Joseph D. Romano, Shervin Freed.

Imprint New York : McGraw-Hill, c2011.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  808.06665 F875w 2011    ---  Available
Edition 3rd ed.
Description viii, 311 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. 303-306) and index.
Contents Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes -- determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary -- the proposal development process.
Subject Proposal writing in business.
Business report writing.
Added Author Freed, Shervin.
Romano, Joseph D.
ISBN 9780071742320 (alk. paper)
0071742328 (alk. paper)

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