| Description |
xvi, 529 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
pt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation. |
| Summary |
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- Provided by publisher. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Customer relations -- Management.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Frow, Pennie.
|
|
ProQuest (Firm)
|
| ISBN |
9781107014961 |
|
9781107649224 (pbk.) |
|
