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Print Material
Author Furlong, Carla B.

Title Marketing for keeps : building your business by retaining your customers / Carla B. Furlong.

Imprint New York : Wiley, c1993.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 F979m    ---  Available
Description xii, 244 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references (p. 227-239) and index.
Subject Consumer satisfaction.
Customer services.
Consumer satisfaction -- Case studies.
Consumer satisfaction -- Canada -- Case studies.
ISBN 047154017X (acid-free paper) : $24.95

 
    
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