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Author
Munoz, Felix, author.
Title
La Marca de la Felicidad : [Un Recorrido Por Los 60 anos de la Comunicacion de Coca-Cola en Espana] / Felix Munoz ; prologo Miguel Angel Furones Ferre.
Publication Info.
Madrid, Espana : Lid Editorial Empresarial S. L., [2013]
©2013
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (387 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series
Coleccion Accion empresarial
Coleccion Accion empresarial.
Note
Includes index.
Description based on print version record.
Subject
Coca-Cola Company.
Branding (Marketing)
Marketing -- Spain.
Genre/Form
Electronic books.
Added Author
Furones, Miguel Angel, writer of foreword.
Other Form:
Print version: Munoz, Felix. Marca de la Felicidad : [Un Recorrido Por Los 60 anos de la Comunicacion de Coca-Cola en Espana]. Madrid, Espana : Lid Editorial Empresarial S. L., c2013 387 pages Coleccion Accion empresarial. 9788483567692
ISBN
9788483567692 (print)
9788483567708 (electronic bk.)
Available items only
