Description |
viii, 288 p. : ill. (some col.), col. ports. |
Bibliography |
Includes bibliographical references and index. |
Contents |
pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Microeconomics -- Psychological aspects.
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Genre/Form |
Electronic books.
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Added Author |
Moskowitz, Howard.
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Silcher, Matthias.
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ProQuest (Firm)
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Added Title |
People, preferences and prices : sequencing the economic genome of the consumer mind |
ISBN |
9781608052493 |
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