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Author
Fromm, Jeff.
Title
Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.
Imprint
New York : AMACOM, 2013.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xix, 202 p. : ill.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Young adult consumers -- Attitudes.
Generation Y -- Attitudes.
Target marketing.
Consumer behavior.
Genre/Form
Electronic books.
Added Author
Garton, Christie.
ProQuest (Firm)
ISBN
9780814433225 (hardcover)
0814433227 (hardcover)
9780814433232 (electronic bk.)
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