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Author
Buzzell, Robert D. (Robert Dow), 1933-
Title
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale.
Imprint
New York : Free Press ; London : Collier Macmillan, c1987.
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Status
Axe 2nd Floor Stacks
658.802 B989p
---
Available
Description
xiii, 322 p. : ill. ; 25 cm.
Note
Includes index.
Bibliography
Bibliography: p. 301-312.
Subject
Marketing -- Management.
Strategic planning.
Added Author
Gale, Bradley T.
ISBN
0029044308
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