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Author
Gentile, Richard Joseph, 1926-
Title
Retail advertising : a management approach / Richard J. Gentile.
Imprint
New York : Chain Store Pub. Corp., c1976.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 G289r
---
Available
Description
viii, 181 p. : ill. ; 24 cm.
Note
Includes index.
Subject
Advertising -- Management.
ISBN
0912016531
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