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Author Ghosn, Carlos, 1954-

Uniform Title Citoyen du monde. English
Title Shift : inside Nissan's historic revival / Carlos Ghosn and Philippe Riès ; translated from the French by John Cullen.

Imprint New York : Currency/Doubleday, 2005.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Edition 1st U.S. ed.
Description 1 online resource (xxi, 232 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Originally published in France: Paris : Grasset, ©2003.
Includes index.
Contents Departure -- Paris -- Michelin -- Rio de Janeiro -- America -- Farewell to Michelin -- Renault -- Looking for acquisitions -- Arriving in Japan -- Assembling a team -- Analyzing the patient -- On the drawing board -- Shock therapy -- You have to com-mu-ni-cate -- Design, develop, finance, sell -- A new culture -- Making the alliance live -- Managing for success -- Tomorrow -- New frontiers -- A message of hope.
Access Use copy Restrictions unspecified star MiAaHDL
Summary In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive---and corporate---history. When Carlos Ghosn (pronounced like "phone") was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In Shift, Ghosn describes how he went about accomplishing the seemingly impossible, transforming Nissan once again into a powerful global automotive manufacturer. The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy to turn the company around with the Nissan Revival Plan. In the plan, he consistently challenged the tradition-bound thinking and practices of Japanese business when they inhibited Nissan's effectiveness. Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the company's core business. But slashing costs was just the first step in Nissan's recovery. In fact, Ghosn introduced changes in every corner of the company, from manufacturing and engineering to marketing and sales. He updated Nissan's car and truck lineup, took risks on dynamic new designs, and demanded improvements in quality---strategies that quickly burnished Nissan's image in the marketplace, and re-established the company in the minds of consumers as a leader in innovation and engineering. Like the best-selling memoirs of Jack Welch, Lou Gerstner, and Larry Bossidy, Shift is a fascinating behind-the-scenes look at what it takes to transform and re-create a world-class company. Written by one of the world's most successful and acclaimed CEO, Shift is an invaluable guide for business readers everywhere.
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
Processing Action digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL
Subject Ghosn, Carlos, 1954-
Nissan Jidsha Kabushiki Kaisha -- History.
Ghosn, Carlos.
Ghosn, Carlos, 1954- (OCoLC)fst00453804
Nissan Jidsha Kabushiki Kaisha. (OCoLC)fst00555729
Chief executive officers -- Japan -- Biography.
Automobile industry and trade -- Japan -- Biography.
Chief executive officers -- Japan -- Biography.
Automobile industry and trade -- Japan -- Biography.
Automobile industry and trade. (OCoLC)fst00822961
Chief executive officers. (OCoLC)fst00854175
Japan. (OCoLC)fst01204082
Genre/Form Electronic books.
Biography. (OCoLC)fst01423686
History. (OCoLC)fst01411628
Added Author Riès, Philippe.
Cullen, John.
Added Title Nissan's historic revival
Other Form: Print version: Ghosn, Carlos, 1954- Citoyen du monde. English. Shift. 1st U.S. ed. New York : Currency/Doubleday, 2005 (DLC) 2004058549
Online version: Ghosn, Carlos, 1954- Citoyen du monde. English. Shift. 1st U.S. ed. New York : Currency/Doubleday, 2005 (OCoLC)761138570
ISBN 0385512902
Standard No. NZ1 12041032

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