Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits / Jay Conrad Levinson, Shane Gibson ; foreword by Guy Kawasaki.
The guerrilla social media marketer's path -- Building the guerrilla's personal brand -- The top ten attributes of a guerrilla social media marketer -- The guerrilla social media arsenal -- Guerrilla ROI -- Guerrilla focus -- Guerrilla social media marketing defined 00 Building and protecting your guerrilla HQ -- recruiting and partnering with guerrillas -- Your guerrilla social media attack plan.
