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Author
Hise, Richard T.
Title
Basic marketing : concepts and decisions / Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr.
Imprint
Cambridge, Mass. : Winthrop Publishers, c1979.
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Status
Axe 2nd Floor Stacks
658.8 H623b
---
Available
Description
xix, 572 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing.
Added Author
Gillett, Peter L.
Ryans, John K.
ISBN
0876260563 : $15.95
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