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E-Book/E-Doc

Author

Gilligan, Colin.

Title International marketing [electronic resource] : strategy and management / Colin Gilligan and Martin Hird.

Imprint

Oxon [England] : Routledge, 2013.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	310 p. : ill.
Series	Routledge library editions : international business ; v. 17
Note	First published in 1986 by Croom Helm.
Bibliography	Includes bibliographical references and index.
Contents	pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Export marketing.
	Export marketing -- Case studies.
Genre/Form	Electronic books.
Added Author	Hird, Martin.
	ProQuest (Firm)
ISBN	9780415641135
	9780203077771 (electronic bk.)